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Maybe not as much as you might think. FedEx quickly sold off its '37's when they proved to be too small.
Amazon may soon discover how expensive it is to use aircraft with less than 110% reliability of airframes and crews. Right now they are probably getting good discounts and preferred treatment from both these giant delivery company's. The folks who will get hurt the most will be the crews who get bumped to yet another low-cost bidder and Southern Air loses the contract. Many folks are already avoiding Amazon whenever possible. Like most retail giants, growing ones market share becomes more and more difficult.