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Aviation executive urges Boeing to ditch ‘MAX’ name for future planes
The chairman of a large aircraft leasing firm wants Boeing to ditch the MAX moniker for its long-grounded fleet of planes. (nypost.com) More...
Changing the name will not solve the problem or restore confidence.
I can suggest to change it to 737XAM nobody will ever notice.
I think the MAX name is supposed to convey the message of "maximum 737 modifications we'll perform".
In the words of the noted American philosopher P. T. Barnum, "There's a sucker born every minute".
There are examples for name changes in industry.
Arthur Anderson consulting got hit with huge scandals and now the company is Accenture.
On the other hand after numerous Comet aircraft disasters they still kept the Comet name and it flew for a long time although maybe with lost customers.
Changing the name wont fix the basic problems with the plane but the media and public are quick to forget and changing the name to something like the 737-1000 will probably help to remove the stigma of the Max name.
Arthur Anderson consulting got hit with huge scandals and now the company is Accenture.
On the other hand after numerous Comet aircraft disasters they still kept the Comet name and it flew for a long time although maybe with lost customers.
Changing the name wont fix the basic problems with the plane but the media and public are quick to forget and changing the name to something like the 737-1000 will probably help to remove the stigma of the Max name.
The best way, IMHO, is for Boeing to ensure the stability of the A/C to the flying public. In time the fear will subside.