Southwest Joins NDC Exchange for More Efficient Airline Booking

Southwest Airlines is the latest carrier to join NDC Exchange, a new distribution capability platform, signaling the carrier may be shifting away from traditional distribution channels. The platform was created by the Airline Tariff Publishing Company and SITA, an airline IT provider, and it enables a direct connection between airlines and sellers through the use of new distribution technology. Southwest is yet another airline to join the platform, after Delta, United, British Airways, Finnair,… (www.yahoo.com) More...