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Boeing drops Embraer name from Brazil commercial jet division

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Boeing Co on Thursday said that after taking over Brazilian planemaker Embraer SA's passenger jet unit, it will call the division Boeing Brasil - Commercial, dropping one of Brazil's most iconic company names. The name change comes after Boeing agreed to pay $4.2 billion to buy 80% of Embraer's operation making passenger jets with fewer than 150 seats. Embraer will retain a 20% stake. That division is still Embraer's most profitable and considered a gold standard of Brazilian… (www.yahoo.com) More...

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andyc852
Andy Cruickshank 6
I would have thought, given Boeing's current public image that at least a delay in rebranding Embraer would be a smart move rather than risk tarnishing Embraer's good name at present.
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jhakunti
jhakunti 6
Sad. Another one gone like McDonnell Douglas.
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yr2012
matt jensen -3
Oh, how the mighty have fallen. They had to buy another maker to help save themselves. The good people in Brasil and their President weren't happy when they were bought out - and less happy now.
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[This comment has been downvoted. Show anyway.]

yr2012
matt jensen 5
Oh, you're back - got out of jail for the weekend did you?
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andyc852
Andy Cruickshank 2
Where is the "Like" button
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williambaker08
william baker 1
Like is arrow up dislike is arrow down.
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andyc852
Andy Cruickshank 1
Thanks William. I am going to blame it on an early morning brain fart. Up arrow added tp Matt's comment
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KobeHunte
Kobe Hunte 2
I can't believe that such a person like you would say that other people have nothing to contribute. *Meanwhile*
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