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Delta's $2 Billion in-flight upgrades; Return of Customer Service or Gimick?

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ATLANTA, Oct. 5, 2011 -- Delta Air Lines (NYSE: DAL) today launched new in-flight entertainment options for customers as part of its $2 billion investment in the flying experience. (news.delta.com) More...

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atp757
atp757 0
Gimick! Does anyone remember free movies in coach & not paying for checked bags? Flying gets more like Trailways everyday. Maybe one day pilots will make as much as bus drivers? Just a thought?!
flyingcookmosnter
Indeed, I know quite a few regional guys making much less than many a self-respecting bus driver. Heck, I know quite a few pilots that would take turbine time for no pay at all (I may or may not be among them) ^^

Good thing its not just about the pay.
preacher1
preacher1 0
Those were the days. Problem is now, unless you are on something long, there is not enough time to fool with a lot of this. With barely an hour from, say, MEM to ATL, there's hardly enough time there to get a laptop out of the case, let alone hooked up, cuse not much longer after you hook it up they are announcing to put it up. Oh Well
MimosaDrive
MimosaDrive 0
For any trip where I could drive door-to-door in 7 hours or less, I always drive. A few months ago I drove from Fort Lauderdale to a conference hotel in Jacksonville in 5 hours. The quickest flight from FLL - Jax was 4 1/2 hours (through ATL). When you added drive times to/from each airport, time for checking in, security, bags, picking up a rental car, driving to the conference hotel, etc. I estimated that I would saving about 2 - 3 hours of time, $300-$400 in airfare and a ton of aggravation by driving instead of flying.

I used to love flying. Now I avoid it as much as I can, not as much as I would like to avoid it.
1AVI8RX
1AVI8RX 0
Wayne, I would bet it is almost just as fast to drive that distance if you consider the time to drive to the airport, get your ticket, get through security, wait for boarding, wait for pushout, taxi, ATC release, fly to the destination, deboard, get to your lugage area and wait for it, find the rental car location, get your rental car, and drive to where you need to be. Oh, I left out weather or any other delays or re-routing.
MimosaDrive
MimosaDrive 0
For me, the one thing that would make the flying experience more enjoyable would be to have more space between me and the seat in front of me when I have to sit in the coach/cattle section.
hdola
Harold Dola 0
Agreed--I'd trade the "entertainment options" for more space.
n7224e
BC Hadley 0
Completely agreed. These expensive gimmicks are such a waste; distractions aimed at short attention spans. If they were serious about improving our experience as customers/passengers, they'd remove a row or two of seats, to provide leg room. And do away with the checked baggage fee. In fact, start charging for carry-ons!
1AVI8RX
1AVI8RX 0
It's all a gimick to make more money by squeezing more money out of each passangerby charging them for something that should be free or is available for free at your local Jack in the Box. They can care less about the passanger. No more commercial travel for me, mostly thanks to TSA. I have been driving for the last 2 years. It may take longer "most of the time" but it is more enjoyable, alot more relaxing, certainly cheaper and best yet, I see america once again as I did as a child growing up.
padgettrea
Ronald Padgett 0
Sooo... they're providing the wi-fi service you would've had if you'd gotten to your destination on time??
waking2
william king 0
They want me to pay for entertainment content, I want them to rent my viewing device. After all they used to provide it at their cost, now they want customers to provide it for free?
WALLACE24
WALLACE24 0
Now that flying is for the masses don't expect to ever get the service level to where it once was. When most didn't fly because of the expense those that did received some attention. Now that any jackass can get a ticket for $100 it is truely mass transit. Lousy service and lots of crudy passengers totally ignorant of any social graces.

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