American Airlines Admits It Has No Brand Purpose

Companies are constantly surveying customers to see what those customers really think. It's a little like a lover who keeps saying Do You Love Me? over and over again. In the airline world, it's no different and the most important metric to many airline executives is the Likelihood To Recommend score. You've seen it on so many surveys. How likely are you to recommend this product or service to your friends? American Airlines is concerned its passengers aren't recommending its… (www.inc.com) More...